For over 25 years, I’ve been fortunate to work with some of the world’s most recognized and innovative brands, helping them elevate their digital strategy and achieve ambitious goals. My experience spans web and graphic design, product management, development, UX, optimization, personalization and music.
Collaborating with exceptionally talented teams and agencies has given me a deep well of knowledge which shaped my expertise in digital marketing. Today, I serve as a Principal Digital Strategist at Adobe, where I help customers maximize digital performance by building cross‑solution AI and Machine Learning–driven personalization programs.
Music has always been a defining part of my life and how I connect with the world. I’ve toured the old school way crammed in a van before mobile phones existed and I’ve had the privilege of playing iconic venues like the Troubadour in Los Angeles and CBGB’s in NYC.
I’ve worked with producers at Sound Track NYC (I mixed on Andy Wallace’s SSL console!), and have spent time with Stuart Hallerman of Avast Recording in Seattle (Soundgarden, Death Cab for Cutie) during a TapeOp Con 2003 panel. While music is more of a hobby now, I still actively write and play, focusing on producing and recording local artists in Dallas, TX at my studio Ohm Recording.
The brand I’ve built is rooted in trust, integrity, creativity, and dedication.